Editorial
Peter Mouncey
Viewpoint: UK alcohol policy and market research: media debates and methodological differences
Chris Hackley
Viewpoint: Response to ‘Fifty years using the wrong model of advertising’
Spike Cramphorn
Forum: Building better causal models to measure the relationship between attitudes and customer loyalty
Jose Antonio Martínez and Laura Martínez Caro
Tackling health inequalities using geodemographics: a social marketing approach
Marc Farr, Jessica Wardlaw and Catherine Jones
A new tool for pre-testing direct mail
Margaret Faulkner and Rachel Kennedy
Optimising the language of email survey invitations
Howard R. Moskowitz and Birgi Martin
Measuring customer loyalty to product variants
Jaywant Singh, Andrew Ehrenberg and Gerald Goodhardt
Using Support Vector Semiparametric Regression to estimate the effects of pricing on brand substitution
María Pilar Martinez-Ruiz, Alejandro Mollá-Descals, Miguel Ángel Gómez-Borja and José Luis Rojo-Álvarez
Book review - ESOMAR market research handbook, fifth edition
Alan Wilson
Book review - The telephone interviewer’s handbook: how to conduct standardised conversations
Eamonn Santry
 Full Table of Contents & Abstracts
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| MARKET RESEARCH ABSTRACTS | |
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