| ABOUT MRS | | | The Market Research Society is the world's largest international membership organisation for professional research practitioners. | | | |  | | |
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| | MARKET RESEARCH ABSTRACTSAbstracts of new research thinking from leading journals.
Abstracts added in the last 3 months:
| | A marketing paradox
Mark E. Hills, John McGinnis and Jane Cromartie, Marketing Intelligence & Planning, Vol 26, No 7, 2007, pp 652-661 Suggests that by concentrating on accepted theory and principles, conceptual progress might be hindered, and that the emphasis should be shifted from marketing as content (doing) t ... View: Abstract“Everything and nothing”: habits of simulation in marketingDouglas Brownlie, Marketing Intelligence & Planning, Vol 26, No 7, 2007, pp 662-667 The author examines recent arguments about the nature of marketing, and suggests that contemporary scholarship mobilises convenient rhetorics to shift goalposts and build declarati ... View: AbstractSurf tribal behaviour: a sports marketing applicationLuiz Moutinho, Pedro Dionisio and Carmo Leal, Marketing Intelligence & Planning, Vol 26, No 7, 2007, pp 668-690 The paper aims to investigate ‘tribal’ consumption behaviour in relation to branding, in the particular context of the surfing community in Portugal. Factors such as affiliation, s ... View: AbstractInformation overload: a cross-national investigation of influence factors and effectsClaudia Klausegger, Rudolf R. Sinkovics and Huan ‘Joy’ Zou, Marketing Intelligence & Planning, Vol 26, No 7, 2007, pp 691-718 The purpose of the paper is to examine the nature and negative impact of information overload, exacerbated recently by organisational design issues and rapid advances in informatio ... View: AbstractCharacteristics of early adopters in mobile communications marketsJuha Munnukka, Marketing Intelligence & Planning, Vol 26, No 7, 2007, pp 719-731 Explores consumers’ adoption of mobile communication technologies and in particular looks at the common denominators amongst early adopters, with the aim of helping practitioners t ... View: AbstractLinking quality improvement with patient satisfaction: a study of a health service centreJackie L.M. Tam, Marketing Intelligence & Planning, Vol 26, No 7, 2007, pp 732-745 An empirical study of the impact of improvement in service-delivery quality on customer satisfaction and repeat patronage, in the context of health services. Amongst other things, ... View: AbstractThe influence of personal character on information communication and activity effect: an examination of non-profit cultural activitiesShwu-Ing Wu, Marketing Intelligence & Planning, Vol 26, No 7, 2007, pp 746-771 Using quantitative data the author explores information-processing in response to a specific ‘social marketing’ campaign, and suggests a target audience segmentation strategy based ... View: AbstractAn investigation of the effects of environmental claims in promotional messages for clothing brandsIan Phau and Denise Ong, Marketing Intelligence & Planning, Vol 26, No 7, 2007, pp 772-788 The paper examines how consumers respond to environmental claims of three types contained in promotional messages attributed to one respected ‘green’ brand and one mainstream leisu ... View: AbstractA new conceptual framework for business-consumer relationshipsDemetris Vrontis and Alkis Thrassou, Marketing Intelligence & Planning, Vol 26, No 7, 2007, pp 789-806 Investigates the complex of factors affecting the present and future of empowered consumer behaviour evolving in developing countries, and applies the findings to the construction ... | | |
Note: To access the full text of abstracted articles, please contact the relevant journal.
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