| ABOUT MRS | | | The Market Research Society is the world's largest international membership organisation for professional research practitioners. | | | |  | | |
|
|
| | CALL FOR PAPERSThe International Journal of Market Research invites contributions from market research practitioners and academics alike.
We are also interested in receiving case studies illustrating the successful application of a market research technique or methodology as well as general papers on technical advances, practical applications and specific problem areas throughout the field of market research, such as:
- The direction of the market research industry
- Qualitative methodology
- Statistics/modeling
- Media research
- Online research
- Opinion polling
- Consumer behaviour and psychology
- Research into advertising and brand development
- Data validation
- Non-representative sampling
- New research techniques
This list is by no means exhaustive, and we welcome submissions on any aspect of marketing and social research. Submissions should be marked for the attention of the editor and sent by email to ijmreditor@warc.com
|
