International Journal of Market Research - Call for Papers



Nov 7, 2009

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CALL FOR PAPERS


	Market Research in a Recession
	Deliberative Public Engagement
	Researching Voting Intentions

ABOUT MRS


	The Market Research Society is the world's largest international membership organisation for professional research practitioners.

CALL FOR PAPERS

The International Journal of Market Research invites contributions from market research practitioners and academics alike.

Market Research in a Recession
Economies around the world are moving into recession following the global financial crisis – what will be the likely impact on market research methodologies, applications, structure? How will client needs be met? What can we learn from previous recessions? How can the industry prepare for the economic upturn? Submission deadline: during 2009

For the full Call for Papers on this topic, please click here.

Deliberative Public Engagement
Deliberative research, Deliberative Polling®, citizens juries, town meetings and public engagement are all forms of 'deliberative public engagement'. A relatively new high profile field of growing importance to the market and social research sector, but with little discussion to date about methods and applications. We are particularly interested in submissions discussing methodologies, case studies, best practice and the issues faced by researchers working in this field. Submission deadline: by 30th September 2009

For the full Call for Papers on this topic, please click here.

Researching Voting Intentions
There has been little recent coverage of this field in IJMR, despite its continuing importance to the market research industry. What are the latest developments in this field? What challenges are faced by pollsters around the world and how are they being addressed? Submission deadline: during 2009

For the full Call for Papers on this topic, please click here.

We are also interested in receiving case studies illustrating the successful application of a market research technique or methodology as well as general papers on technical advances, practical applications and specific problem areas throughout the field of market research, such as:

The direction of the market research industry
Qualitative methodology
Statistics/modeling
Media research
Online research
Opinion polling
Consumer behaviour and psychology
Research into advertising and brand development
Data validation
Non-representative sampling
New research techniques

This list is by no means exhaustive, and we welcome submissions on any aspect of marketing and social research. Submissions should be marked for the attention of the editor and sent by email to ijmreditor@warc.com.