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| Aug 20, 2008 | | ||
| | COMING UPPapers accepted for publication in future issues of IJMR include:Disposition to advertising: measuring intergenerational effects Brace, Nancarrow and Tinson Rethinking data analysis: the limitations of frequentist approaches Rethinking data analysis: alternatives to frequentist approaches (two part paper) Kent Decisions, decisions, decisions: multiple pathways to choice Lye, Shao and Rundle-Thiele Brand trust as a second order factor: an alternative measurement model Li, Nan Zhou, Kashyap and Yang A critical comparison of offline focus groups, online focus groups, and e-Delphi Brüggen and Willems A hybrid online and offline approach to market measurement studies Cooke, Watkins and Moy | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| IJMR is published every two months for The Market Research Society by the World Advertising Research Center © World Advertising Research Center Ltd 2008. Terms & Conditions |  |
