International Journal of Market Research Market Research Society
       Jul 3, 2009 

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CALL FOR PAPERS
Market Research in a Recession

Deliberative Public Engagement

Researching Voting Intentions

ABOUT MRS
The Market Research Society is the world's largest international membership organisation for professional research practitioners.

The International Journal of Market Research (IJMR) is the world’s primary source of cutting-edge thinking and ideas about market and social research.
Current issue
Vol. 51, Issue 3, 2009



Editorial
Peter Mouncey

Viewpoint - Semiotics: a winning formula?
Chris Arning

Response to Viewpoint - ‘The faddish breakouts of ethnography’
Humphrey Taylor

Fads in market research: a reality or just a distortion of remembered history due to telescoping and salience effects? - A reply to Humphrey Taylor
Clive Boddy

FORUM - Word of mouse - An assessment of electronic word-of-mouth research
Michael Breazeale

The Gear model of advertising - Modelling human response to advertising stimuli
Michael F. Cramphorn and Denny Meyer

Training the next generation of market researchers
Mike Cooke and Phyllis Macfarlane

A critical comparison of offline focus groups, online focus groups and e-Delphi
Elisabeth Brüggen and Pieter Willems

Seeing jazz - doing research
Michael K. Mills

Exploring the price efficiency within automotive markets - An application of data envelopment analysis
Pingjun Jiang

Book reviews - Bad Science
Ben Goldacre

Book reviews - Doing Conversation, Discourse and Document Analysis
Tim Rapley


 Full Table of Contents & Abstracts



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IJMR is published every two months for The Market Research Society by the World Advertising Research Center
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